Rounding out our discussion of ways to use social audio, today we’ll discuss the commercialization angle. It’s no secret that social media has become a playground for entrepreneurial spirits. While this commercialization can annoy some, social media has fueled many businesses, volunteer initiatives, grassroots efforts, monetization of passions, and other endeavors that benefit from the boundless promotion potential of social media.

Here are some ways you can use social audio to promote your endeavor:

(for simplicity, the term “businesses” can refer to anyone looking to promote themselves/a product/an event/a cause/etc)

1. Interactive launch events: Social audio apps offer an interactive platform to host launch events. Businesses can engage directly with their target audience, talking about the various features and benefits of their offerings in real-time. This interactive format allows for immediate feedback, answering customer queries, and building anticipation around new products or services. By conducting launch events, businesses can generate buzz and increase interest among potential customers.

2. Influencer collaborations and endorsements: Social audio apps provide an avenue for businesses to collaborate with influencers and leverage their credibility and reach. Influencers can participate in live discussions, promote events, endorse products, or provide testimonials. All of these methods amplify the visibility and trustworthiness of the offerings. By partnering with influencers, businesses can tap into their established audience base. This aids in expanding their brand awareness and generates valuable word-of-mouth marketing.

3. Expert-led workshops and educational sessions: Social audio apps offer businesses the opportunity to host expert-led workshops and educational sessions. By providing valuable content and insights, businesses can position themselves as industry leaders. This nurtures trust and credibility among their target audience. Moreover, these platforms allow for real-time interactions, enabling participants to ask questions and gain valuable knowledge. Expert-led workshops and educational sessions can attract potential customers, establish thought leadership, and showcase the expertise of the business.

4. Collaborative networking and partnership opportunities: Social audio apps present a unique space for collaborative networking and forging partnerships. Businesses can engage in discussions and connect with potential collaborators, clients, or sponsors. This allows them to build relationships and create opportunities for cross-promotion or partnership agreements. Social audio platforms act as a catalyst for meaningful connections, which can unlock new business prospects and expand the reach of promotional efforts.

5. Q&A sessions and customer engagement: Social audio apps provide businesses with a direct channel to engage with their customers through interactive Q&A sessions. By hosting live question and answer sessions, businesses can address customer queries, provide personalized support, gain feedback, build trust, and establish a community. Doing so also demonstrates a commitment to customer satisfaction, further strengthening the connection between business and audience.

6. Behind-the-scenes exclusives and sneak peeks: Social audio apps offer a way to pull back the curtain and introduce the heart of a business. From a day-in-the-life to bloopers, behind-the-scenes content lets the audience join the journey with the people behind the business. This type of content also creates a sense of excitement, anticipation, and exclusivity among the audience. Behind-the-scenes exclusives can foster a deeper connection with customers, build trust, and generate buzz around upcoming events or product launches.

Social audio provides an array of possibilities for promotion. Through interactive launch events, influencer collaborations, educational sessions, networking opportunities, Q&A sessions, and behind-the-scenes exclusives, businesses can leverage these platforms to maximize engagement, drive conversions, and create a memorable customer experience. Word-of-mouth marketing has long been a gold mine for promotion. By harnessing the power of social audio, businesses can take word-of-mouth to new heights.

Social Audio Corner is a series where we discuss all things related to the audio segment of social media, from latest developments to use cases and more.