Last week, we kicked off a series of different goals people have for social audio. Today, we’ll cover a goal at the top of many content creators' minds and one that aligns with the top reasons people use social media. That is, creating entertaining and enjoyable content.
Social audio transforms the way we consume and create content. By its very nature, these apps rely on a user’s sense of sound as opposed to standard social media, which relies more on the sense of sight. This critical difference makes content creation on social audio apps a different experience, but still as entertaining.
Here are some ways in which social audio can be used to entertain:
- Live performances and interactive shows: Content creators can leverage social audio as a virtual stage. Musicians, comedians, storytellers, and more can host their audience live, creating immersive experiences akin to an early entry soundcheck.
- Connecting with the content creator: Social audio provides an opportunity for fans to engage with creators on the two-way street of social audio. These platforms provide a way for users to actively participate, ask questions, and interact with their favorite artists.
- Sneak peaks and test drives: Content creators can use the informal nature of social audio to drop snippets of their works in progress, either as a fan service or testing their material. This can also help fans engage with the creative process, strengthening the relationship between content creator and listener.
- Collaborative storytelling: Social audio lends itself well to collaborative storytelling and role-playing experiences. Whether in a live chat room or as a string of recorded voice notes, participants can take turns contributing to an unfolding narrative. This interactive format allows individuals to immerse themselves in imaginative worlds, unleash their creativity, and co-create captivating stories together.
- Casual conversations: Let’s not forget that even a conversation among friends can provide entertainment. Social audio offers a relaxed and informal space for casual conversations and virtual hangouts with friends, family, and new voices. These platforms enable spontaneous discussions, banter, and lighthearted interactions, simulating the experience of socializing in person.
- Game nights: Social audio apps have become hosts to interactive trivia nights and game shows. Users can participate in live quizzes, answer questions, and compete with other participants. These platforms leverage the power of audio to engage players, delivering a dynamic and entertaining experience. From general knowledge quizzes to niche-themed trivia nights, social audio offers a range of options to challenge, entertain, and bring out the competitive spirit in users.
Social audio has transformed the way we use social media for entertainment. Audio platforms offer immersive and enjoyable experiences for users. Through live performances, sneak peaks, storytelling, casual conversations, and game nights, these platforms have unleashed a new era of auditory entertainment. As social audio apps continue to evolve, they will undoubtedly redefine the boundaries of entertainment, bringing people closer, sparking joy, and creating memorable experiences for users around the globe.
Social Audio Corner is a series where we discuss all things related to the audio segment of social media, from latest developments to use cases and more.