One of the beauties (or curses depending on who you ask) of social media is that anyone can gain exposure. Whether as an actor, an artist, an educator, or something else, social media provides a platform for budding stars to shine. No longer are they restricted to the opportunities, or lack thereof, based on who they know or where they live. As a result, social media has even launched an entirely new career known as the influencer.

In a similar fashion, social audio provides exposure to the voices of our generation. This comes against a history of limited access to the mic. For example, not anyone can get their show on the radio. Not everyone has a record label to release their music or has the money to record on their own. And even if you do have your own radio show or music, discovery is an Everest and airtime is limited.

But this democratization of audio actually predates social audio. Podcasting, which began in the early 2000s, was the first instance of anyone being able to share their message with the masses. Social audio continues this evolution of audio-sharing but distinguishes itself from radio and podcasting in a few key ways:

1. Live and interactive: Generally speaking, both radio shows and podcasts are hosted within closed studios. Podcasters in particular record their content ahead of time. While radio personalities and podcasters can host in front of live audiences, social audio makes that live aspect its bread and butter. Radio in particular is also known for tactics such as taking calls from listeners. Social audio goes a step further by allowing hosts to let the audience speak alongside them.

2. User-generated content: Perhaps the most influential effect of social audio is this. User-generated content means that anyone can create and host their own audio discussions. In addition to breaking down the barriers, social audio allows for a wider variety of content and perspectives than traditional radio or podcasting.

3. Shorter format: Both radio shows and podcasts often last over an hour. While social audio apps do support this, you’ll often find shorter chats and even shorter voice notes. Shortform allows you to sit down and listen or get through content on the go when you couldn’t otherwise fit an entire radio show or podcast.

4. Lower production costs: Traditional radio or podcasting platforms require a higher level of production quality, including audio editing, sound effects, and music. Social audio apps do not require this level of production, which means that they can be more casual and spontaneous. That said, audio is only as enjoyable as the quality of it, so ensuring that you have a phone with a decent mic is a bare minimum.

5. Focused on community building: As the social in social audio implies, these apps thrive on building communities. This creates a sense of belonging and connection atypical of radio or podcasts.

6. No ads or sponsors: Given the recency of social audio, most apps do not currently include ads or sponsors. As a consumer, this is great news. As a creator, this means one less way of monetizing your content.

7. Limited distribution: Social audio apps are currently only available on specific platforms. This limits their reach, especially compared to podcasts which can be shared through various platforms at once and in turn, accessed on a wider variety of devices.

We have a longstanding history with audio. From podcasts to audiobooks to music, listening to audio has long been a staple of our lives. But while those forms largely involve us as consumers of content, social audio has democratized the playing field such that anyone can be heard. No longer is sharing audio gatekept behind those with adequate equipment, a record deal, or other barriers to entry. Anyone can share their voice through social audio.

Social Audio Corner is a series where we discuss all things related to the audio segment of social media, from latest developments to use cases and more.